Hi.
I'M mike tridente.
MARKETER. STRATEGIST. WRITER. GOOF.
MT
Welcome to my home on the interwebs. Poke around a bit to learn more about me, the work I have done, and why I feel Jeff Kent is the most overrated player to ever take the field for the New York Mets.
PORTFOLIO
MY WORK. SEE MORE >
Experience
2014-2020
iHeartMedia
Director, Marketing Solutions
Created, composed and delivered strategic, revenue-driving integrated marketing solutions allowing brands to engage consumers via radio, streaming audio, social, podcast, influencer, out of home, television & live event opportunities.
2020-2021
Some Spider Studios
Director, Creative Insights & Strategy
Led development of digital marketing strategies and concepts anchored in unique, data-driven audience and cultural insights to support $35MM+ in annual advertiser revenue. Responsible for creation of proactive ad packages and collateral to support national sales team and facilitate more efficient and effective organization-wide processes. Managed, coached & developed one direct report.
2010-2012
Meebo
Senior Manager, Marketing Solutions
Head of Reactive Response marketing division; tasked with the development of client strategy and digital/social marketing programs for national brands. Managed a team of three direct reports.
2013-2014
Slacker Radio
Director, Industry Marketing
Head of advertiser marketing strategy, responsible for supporting the digital sales organization. Facilitated the positioning and rollout of innovative ad products, go-to-market materials and sales collateral, as well as the development of bespoke, client-specific marketing programs and sponsorship opportunities.
2005-2010
Beyond Interactive/ Mediacom
Media Supervisor
Media planner & buyer responsible for driving client strategy, developing concepts, negotiating buys & optimizing live campaigns for efficiency.
2021-PRESENT
Foursquare
Freelance Product Marketing Consultant
Independent contractor responsible for developing messaging, go to market, market research and sales enablement across Foursquare’s suite of advertiser and enterprise products. Responsible for copywriting and marketing collateral development in the form of landing pages, one-sheets, blog posts, white papers, case studies, newsletters, and competitive battlecards.
Have questions? Ideas? Work? Want to discuss how the defensive trap system of the 1990s New Jersey Devils destroyed the momentum and popularity of the NHL? Hit me up!
